5 Things Mighty Corp. Did to Raise the Tobacco Industry

Mighty has been an underdog in the tobacco industry ever since its conceptualization. Being founded in 1945, the cigarette firm started of as small cigarette factory in Manila which produces native cigarettes called "Matamis."

The company slowly emerged from the bottom of the pile through its innovative trait. Innovating their ways and practices whenever they can, the company goes as far as to modernizing their manufacturing equipment and building cigarette factories for improved production.

However, the company claims that innovation wasn't the only recipe to their success. In an interview, Mighty said that their company if firmly based on their family's beliefs and practices. Ranging from perseverance to loyalty, the company shares that in order to achieve success, you must willing to have the proper mindset and attitude. 

The company also believes in Philanthropy. 

Mighty revealed that they have always given back to the people. Granting scholarships and helping millions of local tobacco farmers, the company honors the memory of their patriarch who didn't get the chance to finish high school or college.

As a result, the company developed various Corporate Social Responsibility projects that will help millions of local tobacco farmers nationwide while also helping the country's economy grow.

• Increased purchase in tobacco - Mighty increased their tobacco purchase from local farmers nationwide after their recent expansion due to the implementation Sin Tax Law. This increased the income of millions of local farmers and helped Mighty compete in the local market on an equal playing field.
• Granting scholarships to children of tobacco farmers - Mighty reached out to the children of local tobacco farmers. In honor of their patriarch, the company's foundation grants educational scholarships for three sets of beneficiaries: the kids of company employees, the kids of non-employees who are deserving students and need help, and also for children of rural tobacco farmers who want to study agriculture in college.
• Encouraging the use of Organic-based pesticides - Mighty encourages local farmers to start using organic pesticides. This will not only help the environment, but will also help local farmers increase their income. According to Mighty, more and more farmers are shifting towards the use of organic pesticides.
• Donating equipment to local farmers – Mighty always reaches out to tobacco farmers in need. The company always strive to provide local farmers the equipment they need to be efficient. Distributing equipment like hand tractors and irrigation pumps to farmers, Mighty hopes to raise the tobacco industry through efficiency.
• Assisting in the construction various churches - Mighty also assists in renovation projects of various churches nationwide. Their foundation even went as for as to conducting renovation projects of churches themselves.