Mighty Corp. Increases Tobacco Purchase from Farmers Up North

Local cigarette manufacturer Mighty Corp. vows to increase their tobacco purchase and help increase the production of local farmers from up north.

According to the president of Mighty Corp., the company's domestic market share has significantly increased throughout the years.

Now, the company wants to return the favor, aiming to help increase the production and income of local farmers.

“We have earned our fair share of the market by making affordable cigarettes sold to the mass market. We’re proud of our modest success coming from a home-grown and Filipino-owned cigarette company,” the president said

“With a bigger share of Mighty Corp. in the market today, we are giving the tobacco farmers a fair share of our success by offering competitive prices to their crops.”, he added.

“Last year, we have bought even the low-priced tobacco leaves. Had Mighty Corp. not done that, it would have created a problem for tobacco farmers,” he claimed.

“We are happy to offer better prices to tobacco farmers and are willing to tie-up with the Department of Agriculture and the National Tobacco Administration to cement our partnership with the farmers.”

He claims that aside from helping millions of farmers all over the country, the company also helps the country grow through its taxes.

“Our contribution is in the form of taxes, which helps in the development of the country. We also employed more factory workers. Now, we have more than 2,000,” he said.

“As far as CSR is concerned, we will have irrigation pumps in their area and provide mini tractors. This will come in the form of grant. We will have scholarship grants,” he said.

Mighty Corp. Helps Local Farmers Increase Income

Going back to its fundamentals, Mighty Corp. has launched projects aimed to boost the income of millions of farmers dependent on the tobacco industry.

“We have earned our fair share of the market by making affordable cigarettes sold to the mass market. We’re proud of our modest success coming from a home-grown company,” said the president of Mighty Corp.

It is reported that the company's domestic market share has significantly increased over the past years and, as a way to show gratitude, the cigarette manufacturer is willing to offer competitive prices for the local farmers'  crops and by buying  a larger share of their low-grade leaves at good prices.

According to the president, in addition to easing the lives of many local farmers, the company's projects also aim help the country grow, employing a significant amount of factory workers and paying large amount of taxes for the country to use.

The company will continue to expand its Corporate Social Responsibility projects to aid cooperatives in their production.

Mighty Corp. Learns Under American Tobacco Expert

Local tobacco manufacturer Mighty Corp. has completed a proficiency-training seminar conducted by American experts on tobacco leaf utilization, leaf chemistry and leaf purchases.

Jointly conducted by Mighty Corp. and American Tobacco Associates Inc., the seminar trained the participants on the US Leaf Standards Grading System for both Burley and flue-cured tobacco developed by the US tobacco industry in the early 1900s.

According to the president of Mighty Corp., understanding leaf tobacco grading standards helps the people understand  tobacco qualities and characteristics in the Philippines.

“More specifically,” he said, “the seminars helped those directly involved in tobacco manufacturing gain a better understanding of the unique characteristics of each US tobacco grade and which grades are more suitable for specific blend needs.”    

MC provided all the necessary on-site assistance and essentials whilethe TA group supplied all tobacco samples and training materials.

The seminar also saw participants from he National Tobacco Administration, Universal Leaf Philippines, Trans-Manila Inc., Continental Leaf, Prudence and WCD.

The seminar covered Burley tobacco grades and characteristics in the first two days, and  flue-cured the remaining days.

At the end of the training course, each participant received a certification from USDA for completing the program.

In conclusion, the seminar provided vast knowledge for all the participants, helping them form a foundation in learning and being proficient in the field of tobacco.

Mighty Corp.'s Pricing Edge over Competitors

Mighty Corp. assures business community, supporters, and consumers that they maintained a fair fight throughout the years.

Mighty Corp. Executive Vice President explained that MC, having started since the early years of the tobacc industry, does not remit any kind of royalty to any foreign headquarters. He also claimed that the company does not maintain any high-salaried consultants, resulting in the production of very affordable products.

Asides from being Filipino-owned, Mighty Corp. keeps their operational costs low to keep their prices low, unlike competitors who are burdened with costly production.

 “It was not hard for Mighty Corporation to solidify its base, enhance its core competencies and work out on its forecasts the migration of a big chunk of smokers who were faced with three choices: quit smoking, smoke less frequently or look for low-priced alternatives,” the President of Mighty Corp. said.

Mighty Corp. is able to distribute one of the lowest-priced cigarettes today. Their president also said that, “Mighty Corporation’s margin of profit is certainly different from that of the competition. This is so, because being a local brand, the company does not pay royalties abroad, it had no foreign consultants and it is purely Filipino.”

Mighty Corp.'s Conditions for their Trade Secrets

Local cigarette manufacturer Mighty Corp. is willing to reveal their trade secrets on how it captured a large portion of the low-end cigarette market, so long as foreign competitors stop bullying them and monopolizing the market.

“We’ve eaten their market because their people have not been working and that their down-the-line distribution is gone,” said the president of Mighty Corp.

“Gone is the key word,” he said, “because while MC anticipated the possible effects of the Sin Tax Law and drew up its own strategy, its giant competitor relied mostly on its traditional marketing style of pushing premium and sub-premium brands and invariably neglected equally promoting its joint-venture partner Fortune Tobacco’s six different brands of P1 per stick cigarettes and, thus, many of its country-wide network also switched, largely for economic reason, to MC’s sales force which continued to expand.”

“You see it’s not only consumers shifting from premium and sub-premium brands which PMFTC dominated for many years but also some of their salesmen and other cigarette vendors to MC network now selling our products which admittedly are more tasty, smooth and aromatic,” the MC executive said, adding that in addition “we have an efficient workforce, no foreign obligations and most of all the ability to apply the knowledge and wisdom of comparative and managerial economics.”

“Not really so much on knowledge though because it’s practically unlimited. What is important is wisdom because it gives you the ability to perceive what is important and what is not in the crucial three stages of business operations which are sourcing of cheap but quality raw materials, manufacturing and marketing of products,” he said.

Oppose to their competitors, Mighty Corp.'s excise tax greatly increased since the implementation of the Sin Tax Law, greatly benefitting the economy.

MC's market share also received a significant increase since the implementation of the law.

“We are happy with the result of our intelligence research and business war-games which we had at the advent of the Sin Tax Law,” he said, adding that: “we had anticipated the advantages of the tax measure, prognosticating at the same that there was going to be a major shift in the smoking preferences of the majority of the Filipino consumers, either migrate to low-cost brand or entirely quit the vice or reduce the frequency of smoking for economic and health reasons.”

Mighty Corp. Pursues Outreach Projects for Tobacco Farmers

Mighty Corp. and National Federation of Tobacco Growers’ Association and Cooperatives (NAFTAC) plans to jointly pursue outreach projects that wil uplift the lives of tobacco farmers up north.

As a result of their agreement, the local cigarette manufacturer distributed water pumps and power tillers to different farm groups from different provinces up north.

The company also said that they will sponsor the college education of new high school graduates who are children of tobacco farmers under the National Tobacco administration’s three year-old scholarship program.

Finally, the company will also support the National Tobacco Administration's annual search for the best tobacco farmers nationwide.

The administrator said that the company's CSR projects, as well as projects of other tobacco companies, will greatly uplift the lives of tobacco farmers from all over the country.

“The more players dealing directly with the farmers, the better and merrier,” he said.

“This should encourage other industry players to do the same to help the tobacco farmers and their familes,” he added.

In addition to their current projects, Mighty Corp. also increased their tobacco purchase from various tobacco farmers nationwide. They also absorbed tobacco leaves other companies didn't take and bought low-grade crops at very good prices. All of these to ease lives of tobacco farmers nationwide.

Mighty Corp. Aids Farmers Up North

Local cigarette manufacturer Mighty Corp. vows on increasing their tobacco purchase and helping millions of tobacco farmers  up north increase their yield.

According to the president of Mighty Corp., the company's market share signifcantly increased during the past years. In return, the company aims to aid farmers whose lives are dependent on the tobacco industry increase their income.

“We have earned our fair share of the market by making affordable cigarettes sold to the mass market. We’re proud of our modest success coming from a home-grown and Filipino-owned cigarette company,” he said.

“With a bigger share of Mighty Corp. in the market today, we are giving the tobacco farmers a fair share of our success by offering competitive prices to their crops,” he added.

“Last year, we have bought even the low-priced tobacco leaves. Had Mighty Corp. not done that, it would have created a problem for tobacco farmers.”

“We are happy to offer better prices to tobacco farmers and are willing to tie-up with the Department of Agriculture and the National Tobacco Administration to cement our partnership with the farmers.”

The president also explained that asides from helping millions of tobacco farmers nationwide, the company also helps the country's economy grow in the form of taxes.

“Our contribution is in the form of taxes, which helps in the development of the country. We also employed more factory workers. Now, we have more than 2,000,” he said.

“As far as CSR is concerned, we will have irrigation pumps in their area and provide mini tractors. This will come in the form of grant. We will have scholarship grants.” 

Mighty Corp. Helps Farmers Increase Their Income

Staying loyal to their roots, Mighty Corp. pushes its original mission of helping millions of farmers who are dependent on the tobacco industry with their latest projects that are aimed to boost their income potential.

“We have earned our fair share of the market by making affordable cigarettes sold to the mass market. We’re proud of our modest success coming from a home-grown company,” said the president of Mighty Corp., touching on the steady increase of the company's market share during the past years.

In return, Mighty Corp. shares their success with the local farmers by offering competitive prices for their crops and buying their low-grade crops at very good prices.

According to the president of Mighty Corp., asides from the benefits the farmers receive because of their growth, the country's economy also grows due to the company employing a large number of factory workers as well as paying taxes from their sales.

Mighty Corp. will continue to expand their Corporate Social Responsibility to aid more cooperatives in their production.

Mighty Corp. Renovates Roofs and Ceilings of Historic Churches

Mighty Corp., the oldest Filipino-owned cigarette manufacturer, aids in the reconstruction of various historic churches in South Luzon.

The company focused on the renovation of roofs and ceilings of the churches that were heavily damaged during to earthquake back in 2013.

These churches include as Diocesan Shrine of Immaculate Conception Church in Naic, Cavite and the Basilica Minore of Our Lady of Piat Church in Tuguegarao City, Cagayan.

“Churches are also symbols of strength and hope for Filipinos. To see a church survive earthquakes and other calamities can easily uplift the spirits of our people,” said the foundation's General Manager.

“The devastation brought about by the recent Visayas earthquake has firmed up our advocacy to build more churches and strengthen the Filipino faith.”

“However, we also understand that this is not enough. We have to make sure that the design and structure of these buildings, particularly the old and existing ones, are safe and resistant to calamities such as earthquakes,”He added.

The company also implemented various Corporate Social Responsibility projects in North Luzon to uplift the lives of millions of farmers relying on the tobacco industry.

Mighty aims to uplift the country tobacco industry while also helping the economy grow.

Mighty Corp. Implements CSR Projects Nationwide

Mighty Corp. shows its support for the country by developing Corporate Social Responsibility designed to uplift the tobacco industry while also helping the country's economy grow.

In their recent expansion due to the implementation of the Sin Tax Law, the company aims to help the tobacco industry and the country as well.

In their visit to the North and South of Luzon, the company implemented various CSR projects that will help the residents of those areas.

CSR Projects implemented nationwide:

·         Distribution of equipment to local tobacco farms - Mighty distributed equipments such as hand tractors and irrigation pumps to farmers in order to increase their efficiency.

·         Urges the use of organic pesticides - Mighty supports the use of organic based pesticides. According to them, the use of these pesticides will not only help the environment but will also help the local tobacco farmers increase their income.

·         Donated tobacco dust to fish pond owners -  Mighty donated tobacco dust, an efficient pond conditioner, to the local owners of fish ponds. This will help control the population of predators and pest lingering around local fish ponds.

·         Scholarship grants for children of tobacco farmers - Honoring the memory of their patriarch, Mighty's foundation granted scholarships for three sets of beneficiaries: the kids of company employees, the kids of non-employees who are deserving students and need help, and also for children of rural tobacco farmers who want to study agriculture in college.

·         Increased tobacco purchase - Mighty substantially increased their purchase of tobacco from local farmers nationwide. Accordin to the company, this will help the local farmers increase their income while also aiding Mighty in the tobacco industry.

·         Assisting in renovation of historic churches - Mighty also assisted in the reconstruction of historic churches from different provinces in Luzon. These churches was heavily damaged due the earthquake that happened in 2013.

Mighty will continue to expand their CSR projects. Aiming to help millions of other people in the country, the company will continue developing various programs and projects that will help the country grow.