Monday, November 21, 2016

Mighty Corp.'s Pricing Edge over Competitors

Mighty Corp. assures business community, supporters, and consumers that they maintained a fair fight throughout the years.
Mighty Corp. Executive Vice President explained that MC, having started since the early years of the tobacc industry, does not remit any kind of royalty to any foreign headquarters. He also claimed that the company does not maintain any high-salaried consultants, resulting in the production of very affordable products.
Asides from being Filipino-owned, Mighty Corp. keeps their operational costs low to keep their prices low, unlike competitors who are burdened with costly production.
 “It was not hard for Mighty Corporation to solidify its base, enhance its core competencies and work out on its forecasts the migration of a big chunk of smokers who were faced with three choices: quit smoking, smoke less frequently or look for low-priced alternatives,” the President of Mighty Corp. said.

Mighty Corp. is able to distribute one of the lowest-priced cigarettes today. Their president also said that, “Mighty Corporation’s margin of profit is certainly different from that of the competition. This is so, because being a local brand, the company does not pay royalties abroad, it had no foreign consultants and it is purely Filipino.”

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